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Product Marketing Specialist | Marketing Specialist in Advertising & Marketing Job at Renogy |1

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Product Marketing Specialist

Location:
Statewide
Description:

Product Marketing Specialist Renogy aims to become a global leader of independent clean energy solution. We are seeking and empowering talents to build a team of world-class product innovation and development by fully leveraging clean energy ecosystem to better engage with customers to drive clean energy love and product innovation. From small power banks to complete solar kits, we pride ourselves on supplying top-of-the-line off-grid solar equipment. Position Overview: Renogy is seeking to hire a specialist to help drive the development and execution of our solar power and battery storage product marketing strategy - someone with specific experience in the solar power and battery storage industry, a self-driver who supports our global product and commercial teams in executing on the company's solar and battery product goals. We are looking for someone who is results oriented, a natural change agent and always ready to be hands on. Duties and Responsibilities: This position will be responsible for developing product marketing strategies and go-to-market launch plans to meet Renogy's business unit goals, with a focus on driving product marketing to: Help drive new Solar power and battery storage related business units via a systematic new product launch planning and execution process, focused on the company ' s current Solar power and battery storage customer base & via the landing of new customers. Monitor, assess and report on all Solar power and battery storage-related product marketing performance metrics, and provide strategic direction and guidance to our Solar power and battery storage product management team, based on analysis of results. In conjunction with our Content Development team, direct the development of customer-facing content; work closely with our overall marketing and sales teams to leverage messaging, sales plays and collateral geared toward our Solar power and battery storage customer base. Develop tailored marketing strategies and programs in support of these goals, including but not limited to customer-facing campaigns, presentations, events/webinars, success stories, and other Solar power and battery storage related product knowledge enablement tools. Develop processes/programs to help deeply integrate customer intelligence across our core Solar power and battery storage marketing motions. Collaborate across the marketing org to triangulate efforts (product marketing, BU marketing, digital marketing) to ensure alignment on common goals and strategies. Lead a small team of internal and external resources to execute product marketing support for multiple business units. Qualifications: 5+ years of experience as a results-driven contributor, including at a supervisory level, building, and executing market leading product launches and product-focused marketing programs. A proven track record of prioritizing and delivering results within an entrepreneurial, fast-paced environment. Demonstrated success in highly collaborative partnerships with other marketing and cross-functional leaders. Experience designing and executing multi-touch, integrated marketing campaigns with a digital foundation. Detail-oriented, strategic thinker with strong analytical skills to synthesize raw data into actionable optimization strategies for new and existing initiatives. Proactive leadership style with the necessary empathy to work across the organization and get things done. Creativity to build innovative programs that engage partners and optimize marketing spend. Strong understanding of product marketing metrics Bachelor ' s degree or higher; MBA in marketing a plus but not required. Experience in the Solar power and battery storage space, and previously organizing & managing multi-functional product launch teams, is required for this role. Physical Requirements: Will sit, stand, or walk short distances for up to the entire duration of a shift Will climb stairs on an occasional basis Will lift, push, or pull up to 40 pounds on an occasional basis Required to use hands to grasp, lift, handle, carry or feel objects on a frequent basis Must be able to comply with all safety standards and procedures May reach above shoulder heights and below the waist on a frequent basis May stoop, kneel, or bend, on an occasional basis Ability to wear personal protective equipment is required (including but not limited to, steel toed shoes, gloves, safety glasses, hearing protection, protective jacket or apron and arm guards) Other: Other duties as assigned The equal employment opportunity policy of the Renogy provides for a fair and equal employment opportunity for all employees and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, age, marital status, familial status, disability, or genetic information, in compliance with applicable federal, state, and local law. Renogy hires and promotes individuals solely based on their qualifications for the job to be filled. Renogy reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and employees. Renogy also provides a work environment in which each employee can be productive and work to the best of his or her ability. We do not condone or tolerate an atmosphere of intimidation, bullying, discrimination, or harassment. We expect and require the cooperation of all employees in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all employees and applicants.
Company:
Renogy
Posted:
December 26 2023 on ApplicantPro
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More About this Listing: Product Marketing Specialist
Product Marketing Specialist is a Advertising & Marketing Marketing Specialist Job at Renogy located in United States. Find other listings like Product Marketing Specialist by searching Oodle for Advertising & Marketing Marketing Specialist Jobs.